Archives for 2010

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HOW-TO: Turn a document into a ebook (EPUB) for iPad, Kindle, etc. [Video]

Instructions on how to make an ebook from a document on your computer (Word, PDF) so you can read it on your iPad, Kindle, or other e-reader. Includes a 10-minute video with lots of detail, and a bare-bones text list for easy reference.

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HOW-TO: Photo Gallery using Cincopa, WordPress, iPhone, AutoStitch…

HOW-TO: Make a web-based photo gallery using Cincopa and WordPress, with a bonus: how to create panorama photos using just an iPhone and the AutoStitch App!

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How to get website colour and measurement info

Being able to gather HTML colour (color) codes and measurements from a website can be a useful step when designing a website. Here is one way to get that information, shared via “how-to” YouTube and SlideShare presentations.

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Facebook’s search results are very strange

With the advent of the new Community Pages, unofficial organization pages that are automatically created by Facebook from information it pulls from Wikipedia and from Facebook users’ content, also comes a change in the effectiveness of Facebook Search. Official pages are either completely obscured, or are at least downgraded from the top of the results list, in favour of Community Pages.

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Eye-Catching Juxtaposition

Sometimes the way to make a display ad noticeable has less to do with the ad itself, and not even its absolute placement in the newspaper. Sometimes, making a display ad noticeable can be achieved by its relative position next to a dramatically different or contrary message! Here’s an example…

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Yup, some words DEFINITELY get in the way…

Specific words can either enhance or block a conversation, depending on who is our audience. Here is one example.

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HUBSPOT NOTES: Blogging Best Practices

HubSpot Webinar Notes: Blogging Best Practices, by Lucy Orloski

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Matchmaking: Message and Medium – Part 2

The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.

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Matchmaking: Message and Medium – Part 1

Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?

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Website Redesign Tips from Mike Volpe at Hubspot

Website Redesign Tips from Mike Volpe at Hubspot — My Twitterfeed of his online webinar collected and posted into a blog format.

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