The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.
![post](https://www.kiangle.com/wp-content/themes/tapestry/images/post-formats/default.png)
Brochures Compared
December 6, 2009 by Leave a Comment
A comparison of two brochures — same craft product, same region, completely different marketing materials. Which do you like better?