The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.
![post](https://www.kiangle.com/wp-content/themes/tapestry/images/post-formats/default.png)
It’s not Twitter, it’s the tweets!
August 20, 2009 by Leave a Comment
I think content can — and does — stand alone, and without it the media tools are useless.