Matchmaking: Message and Medium – Part 2

The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.


Matchmaking: Message and Medium – Part 1

Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?


It’s not Twitter, it’s the tweets!

I think content can — and does — stand alone, and without it the media tools are useless.