The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.
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Matchmaking: Message and Medium – Part 2
Filed Under: Blog, Media Channels, Musings, Tips and Tricks Tagged With: Action-oriented messages, Comparison, McLuhan, Text, Tools, Video, YouTube
Matchmaking: Message and Medium – Part 1
Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?
Filed Under: Blog, Media Channels, Musings, Tips and Tricks, YouTube Tagged With: Action-oriented messages, Be Prepared, Comparison, McLuhan, Medium, Social Media, Strategies, Text, Tools, Video, YouTube