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Great signs: Sometimes simple truth is the best!

A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!

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Great signs: Sometimes simple truth is the best!

A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!

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Eye-Catching Juxtaposition

Sometimes the way to make a display ad noticeable has less to do with the ad itself, and not even its absolute placement in the newspaper. Sometimes, making a display ad noticeable can be achieved by its relative position next to a dramatically different or contrary message! Here’s an example…

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HUBSPOT NOTES: Blogging Best Practices

HubSpot Webinar Notes: Blogging Best Practices, by Lucy Orloski

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Matchmaking: Message and Medium – Part 1

Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?

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Tools of the trade: Can we keep up?

The changes in how we communicate are coming fast and furious: what do you do to keep up?

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Rubber duckies market benefits, not specs

I’m walking down the street, errands on my mind, when I realize I’ve just walked past a whole flock of rubber duckies… Eh? I turn back, and discover they are splashing around in a plumbing store’s window. Brilliant! I don’t really care about pipes and fancy faucets; I DO care about the pleasures of running […]

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Be Prepared: A True Story

Once upon a time (mid 1980s), in a land far away (UVic), Prince Ken (Athletics and Recreation Director Ken Shields, most decorated varsity basketball coach in Canadian history) had a problem. He knew there were many things his principality, his area of the kingdom, needed — and needed badly — but, alas, he had no […]

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Business model for social media?

Years ago, folks had to figure out how to use the printing press in a way that generated revenue instead of creating a financial loss. Bright minds figured it out after a little while, and their ideas have been in use ever since. Then, suddenly, we had radio. Coolidge embraced it and won the post […]

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