I recently explored the subject of “Fire Safety” to see how experts are presenting public education information on this topic.
I’m in Canada, so my Google search returned Canadian sites first (of course). Here is what Google gave me for its top three ranked sites.
- http://www.fiprecan.ca/ — Fire Prevention Canada
- http://www.stayingalive.ca/fire_safety.html — Staying Alive
- http://www.safecanada.ca/link_e.asp?category=4&topic=37 — Safe Canada — Fire Prevention
Here’s a screenshot:
Spend up to three minutes per site — as little as you like but no more, please! — to scan through these top three sites and get a sense for the following:
- Medium and/or method of message delivery
Then ask yourself this:
- Do these top-three Google-ranked sites help me understand anything more about fire safety in the three minutes I have to explore them than I knew before?
- How much of that new knowledge will help me take action so my home is more fire safe?
- If I spent ten or fifteen minutes (an eternity in online reading) at each site instead of only three, what difference would that make to my understanding and response?
More on this topic next time…
Here’s a mobile-friendly link, in case you have problems with the video player above: http://www.youtube.com/watch?v=IwBiZtfjioU