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Hot Off the Press!
GADGETS: Glow-in-the-dark Nook ereader
I must say this first: I LOVE my Kindle Touch that I got for Christmas. Love it, love it. Best way to read there is... probably... But when I saw this promotion for the brand new Barnes and Noble "GlowLight" ereader, wow, I... well... my loyalty to my four-month-old Kindle is being sorely … [Read the rest...]
CONTENT MARKETING: A great step in the right direction… but much more is needed!
Sunday morning, relaxing at the breakfast table, I put down my coffee cup and pick up the Province newspaper. Out drops a flyer. Just one. My usual habit is to grab the whole pile of flyers stuffed into the section of the paper and immediately drop them in the recycling bin outside the … [Read the rest...]
WARNING: A whole new kind of scam
QUESTION: As you read this post, also think about it from a communications and reputation-management perspective. If you were the company affected by this scam, how would you handle it? Well, imagine my surprise yesterday when I made myself a mid-morning cup of coffee and re-opened my … [Read the rest...]
RESOURCES: Pay with a Tweet
I haven't checked this out yet, except that I encountered it as a subscriber to MightyDeals.com (a great resource of graphic and digital tools at great discounts!). Every now and again, MightyDeals.com gives away freebies, and this morning was one of those days. I clicked on the link, gave them my … [Read the rest...]
On being new and innovative
Interesting. Seth Godin said this today: ...The lizard brain seeks constant reassurance. It will wheedle and argue and debate with the rest of your head, pushing for one tiny bit of evidence, some sort of proof that everything will be okay. Don't do it. When you indulge the lizard, it … [Read the rest...]
