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Great signs: Sometimes simple truth is the best!

A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!

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Great signs: Sometimes simple truth is the best!

A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!

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Eye-Catching Juxtaposition

Sometimes the way to make a display ad noticeable has less to do with the ad itself, and not even its absolute placement in the newspaper. Sometimes, making a display ad noticeable can be achieved by its relative position next to a dramatically different or contrary message! Here’s an example…

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