Matchmaking: Message and Medium – Part 2
The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.
Matchmaking: Message and Medium – Part 1
Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?
Brochures Compared
A comparison of two brochures — same craft product, same region, completely different marketing materials. Which do you like better?
Reading List
I just got this title from the Amazon Store:
"10 Street-Smart Secrets of an Email Marketing Strategist Who Lives and Dies By His Results" [Kindle Edition] by Ben Settle.
I'll let you know what I think of it in a post, soon.