post

Matchmaking: Message and Medium – Part 2

The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.

post

Matchmaking: Message and Medium – Part 1

Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?

post

Brochures Compared

A comparison of two brochures — same craft product, same region, completely different marketing materials. Which do you like better?

PageLines