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Rubber duckies market benefits, not specs

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I’m walking down the street, errands on my mind, when I realize I’ve just walked past a whole flock of rubber duckies…

Eh?

I turn back, and discover they are splashing around in a plumbing store’s window.

Brilliant!

I don’t really care about pipes and fancy faucets; I DO care about the pleasures of running water and a nice, long, hot bath. Hilltop Plumbing’s job is to help me get there, and the rubber duckies tell me they “get it!”

Another great example of someone communicating the end, and leaving me to understand they already know the means!

ea/

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— originally posted on my old blog site on August 18, 2009

About Erin Anne Beirne

I use storytelling and "content marketing" to promote my clients' work. I develop and implement communications strategies using all the on- and offline tools and media at our disposal, publish books and ebooks and market them internationally, or even just simply create a new website and teach the client how to run it. If you have something interesting to say, a valuable service to offer, or an important cause to promote, I'd love to work with you, too!

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