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Great signs: Sometimes simple truth is the best!

I had the delight of spending a night in Seattle this past weekend, courtesy of “my honey” who whisked me away to our favourite town-away-from home. As we wandered through Pike Place Market, something we always do when we make the trek south, we noticed a great deal of construction going on. Sections of the market were even shuttered up completely!

“Never mind,” we thought, especially once we discovered that the bakery still had a couple of Jeff’s favourite bismarks left. Yum!

(OK, for those of you who know me, they are not GoofyGrub-Safe so I can’t eat them, but I do like to look at them and smell them! I can imagine what they taste like, and my imagination says they are very, very good…)

Then I spotted this sign. I loved it for it’s bold-faced honesty and positive spin. Interesting strategy…

What do you think?

Picture of sign in Seattle's public market that reads, "It's crowded, it's noisy, it's under construction. Isn't it FANTASTIC?"

I love this sign in Seattle's Public Market!

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About Erin Anne Beirne

I use storytelling and "content marketing" to promote my clients' work. I develop and implement communications strategies using all the on- and offline tools and media at our disposal, publish books and ebooks and market them internationally, or even just simply create a new website and teach the client how to run it. If you have something interesting to say, a valuable service to offer, or an important cause to promote, I'd love to work with you, too!

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