post

Great signs: Sometimes simple truth is the best!

A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!

post

Great signs: Sometimes simple truth is the best!

A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!

post

Facebook’s search results are very strange

With the advent of the new Community Pages, unofficial organization pages that are automatically created by Facebook from information it pulls from Wikipedia and from Facebook users’ content, also comes a change in the effectiveness of Facebook Search. Official pages are either completely obscured, or are at least downgraded from the top of the results list, in favour of Community Pages.

post

Eye-Catching Juxtaposition

Sometimes the way to make a display ad noticeable has less to do with the ad itself, and not even its absolute placement in the newspaper. Sometimes, making a display ad noticeable can be achieved by its relative position next to a dramatically different or contrary message! Here’s an example…

post

Matchmaking: Message and Medium – Part 2

The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.

post

Matchmaking: Message and Medium – Part 1

Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?

post

Tools of the trade: Can we keep up?

The changes in how we communicate are coming fast and furious: what do you do to keep up?

post

Brochures Compared

A comparison of two brochures — same craft product, same region, completely different marketing materials. Which do you like better?

post

It’s not Twitter, it’s the tweets!

I think content can — and does — stand alone, and without it the media tools are useless.

PageLines