Erin Anne Beirne, MAPC

Highlights: Publishing for Canadians. Communications strategy and implementation. Master of Arts in Professional Communications, Royal Roads University.

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Yup, some words DEFINITELY get in the way…

Specific words can either enhance or block a conversation, depending on who is our audience. Here is one example.

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HUBSPOT NOTES: Blogging Best Practices

HubSpot Webinar Notes: Blogging Best Practices, by Lucy Orloski

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Matchmaking: Message and Medium – Part 2

The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.

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Matchmaking: Message and Medium – Part 1

Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?

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Website Redesign Tips from Mike Volpe at Hubspot

Website Redesign Tips from Mike Volpe at Hubspot — My Twitterfeed of his online webinar collected and posted into a blog format.

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Tools of the trade: Can we keep up?

The changes in how we communicate are coming fast and furious: what do you do to keep up?

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A good front-page story: Key elements

A short list of some key elements that make up a good story. Very elementary, but a good reminder, especially when I get mired in facts and lose sight of the heart and purpose of a story.

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Brochures Compared

A comparison of two brochures — same craft product, same region, completely different marketing materials. Which do you like better?

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The meaning is in the ear of the be-hearer

A friend, who also uses her computer every once in a while — uh, make that leaves her computer once in a while, sent me this. I hope you enjoy it, too! ea/ MY LIVING WILL Last night, my kids and I were sitting in the living room, having a chat. I said to them, […]

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Social media users and crows: What we have in common

Some years ago, I witnessed a “crow funeral” on the street in front of my house. What seemed like hundreds of crows suddenly appeared in the air, in the trees, on the lawns, on the roofs, everywhere around my neighbourhood. A young crow had just died on the roadway, and the noise its friends and […]

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