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A good front-page story: Key elements

Some of the elements of a good story

Some of the elements of a good story

A quick list of the elements of a good front-page story:

  • Facts alone simply don’t cut it because they don’t provide insight
  • Need a good heading that captures the essence of the story in a few words
  • First few words need to make reader want to read more
  • Need protagonist (hero)
  • Need challenge/obstacle
  • Need resolution/meaning

    Anything you’d like to add?

    List source: (2008, June) BRAND: Personal Branding for Financial Advisors, CI Investments, page 9.

    Image source: Department of Education, Tasmania, School Education Division

    About Erin Anne Beirne

    I use storytelling and "content marketing" to promote my clients' work. I develop and implement communications strategies using all the on- and offline tools and media at our disposal, publish books and ebooks and market them internationally, or even just simply create a new website and teach the client how to run it. If you have something interesting to say, a valuable service to offer, or an important cause to promote, I'd love to work with you, too!

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